There’s a growing trend among investors – both individuals and institutions – to use their money to effect positive change in the world. For these investors, gone are the days of simply calculating which funds will generate the greatest returns. Instead, impact investors choose where to put their assets based upon their desire to improve the world in some way, while earning money in the process.

Could impact investing be right for you? Well, if you consider yourself a bit of an activist for one or more societal or environmental causes, it could be. Let’s examine the pros and cons of this investment trend.